Weekly Activity 5 Essay Example | Topics and Well Written Essays - 500 words - 1

Weekly Activity 5 - Essay Example However, Peter noted that he had experienced sexual harassment in the workplace. He noted that he had experienced harassment as they went for a bonding session to another country. He noted that one of the supervisors for the company he worked made some comments as of a sexual nature as they were discussing together. He also noted that the supervisor touched him in an inappropriate way. Peter noted that this affected productivity in the work as he was unable to concentrate thinking about the incident. He was also emotionally affected as he was a married man and felt it as a form of betrayal to wife. However, he managed to solve the issue with the supervisor by telling him to stop, or he will report to the relevant authority. The issue never occurred again after the truce. Shantel noted to have experienced sexual harassment. She said she received messages with sexual content from the manager. She noted that it affected, and she felt demoralized and intimidated to work in the company. The issue was handled by reporting the matter to the company chief executive officer, and the manager was warned of consequences. It has since stopped and they resolved to work together for the sake of company reputation. On the other hand, Monica also noted to have experienced sexual harassment. She noted that male sexual workers joked about her sexy body. She felt intimidated and sometimes depressed. She sometimes lost sleep at home thinking about the matter and was not willing to inform her husband. She reported the matter to the manager, and a warning letter was sent to those individuals involved in mockery. In conclusion, it is clear there is a difference in males and females as sexual harassment is concerned. In this discussion, females are more likely to be sexually harassed as compared to males. However, it is clear work productivity is affected significantly in both males and females. Therefore, sexual

Integrated Marketing Communications (Marketing Communications Essay

Integrated Marketing Communications (Marketing Communications Management, Copley) - Essay Example This is more like an effective communication with the target market. Sales promotion is a marketing communication tool specifically designed to provide consumers with some incentive inducing immediate response, possibly in the form of purchase. Sales promotion tools and techniques may include coupons, sampling, refunds and rebate, bonus packs, price off deals. For example Kellogg's may come up with a new brand of cereals. To encourage product trial, Kellogg may place a coupon in Kellogg's Corn Flakes. The crossruff coupon may encourage those who purchase and use Kellogg's Corn Flakes to try the new Kellogg brand. When we talk of sampling, Proctor and Gamble has always used sampling to get homemakers to try a new brand of detergent. They mail a sample to adult females in households across US. Sampling is very common with food items. A decade ago the advertising to sales promotion ratio was around 60:40, but today in many consumer packaged companies sales promotion accounts for 65 to 75 percent of the combined budget. Haagen Dazs ran a cents off sales promotion called Sweet Charity where the price savings would be contributed to support public television. This offer enhanced the Haagen Dazs image by making it "a patron of the art". Public relation is an important tool to maintain a positive image of the firm in the minds of the customers to enhance repeat patronage. The most common use of public relations tools to achieve goals of the habit formation strategy is publicity. Microsoft's campaign launching Windows 95 was an MPR success story. No paid ads for Windows 95 had appeared by August 24, 1995, the launch day. Yet everyone knew about it. The Wall Street Journal estimated about that 3000 headlines, 6852 stories, and over 300 million words were dedicated to Windows 95 from July 1st to August 24th. Microsoft team around the world executed attention-grabbing publicity. Another example of Wine Growers of California who had hired public relations firm of Daniel J. Edelman, Inc, to develop a publicity campaign to convince Americans that wine drinking is a pleasurable part of good living and to improve the image and market share of California wines. Direct Marketing Direct Marketing will be addressed as a marketing communication tool used in the form of direct forms of distribution. Direct mail, catalogs, telemarketing, direct response advertising, new electronic media and direct selling are one of the few examples. Citicorp, AT&T, IBM, Ford and American Airlines have used integrated direct marketing to build profitable relations with customers over the years. Retailers such as Saks Fifth Avenue, Bloomingdales and Fredrick's of Hollywood regularly send out catalogs to supplement in store sales. Personal Selling Personal selling which is the face-to-face interaction with one ore more prospective purchasers for the purpose of making presentations, answering questions and procuring orders. Looking at this example we learn how John Deere used personal selling as means of selling its products. In 1993 when the dwindling demand for farm equipment and the aggressive actions of competitors pushed Deere's managers to create a strategy that involved its hourly assembly workers in finding and approaching prospects. Deere sent some of its experienced and knowledgeable workers to regional trade exhibits across North America to pitch the company's equipment to dealers and farmers. Once the new reps had wooed potential customers with