Coca Cola Company s Annual Advertising Essay - 1545 Words

Financial Might Coca-Cola currently has roughly 4.32 billion shares of its stock outstanding, with a share price as of this writing around $41.53 per share. This would put Coca-Cola s market capitalization at roughly $178 billion. Taking cash and debt into consideration, Coca-Cola has a total value of almost $213 billion Advertising and marketing capabilities The Coca-Cola Company’s annual advertising spend was $3.98 billion in 2015, $3.51 billion in 2014 and $3.27 billion in 2013. Advertising expenses accounted for 6.9% of total revenues each year. In 2015, The Coca-Cola Company was the largest beverage industry advertiser in the world. Distribution Network Coca-Cola products are available via the world’s largest distribution network. The company capitalizes on a global network of owned or controlled distributors, independent bottlers, wholesalers, and retailers. This enables Coca-Cola to closely manage costs and rapidly introduce new items into the marketplace. These activities have facilitated market presence, high volume deliveries, and product saturation during in recent years. Weaknesses Weakness from Foreign Currency Fluctuation Coca-Cola operates using over 70 currencies, in addition to the U.S. dollar, and more than $26.2 billion of the company’s net operating revenues came from outside the United States. It transacts business activities in currencies which include the Euro, the Yen, and the Mexican peso just to name a few. Although the company does business inShow MoreRelatedCoca Cola And The Market Strategy Essay1178 Words   |  5 PagesCoca-Cola has also experienced some frustrations in the market. In 2013, the company introduced a new brand called Coca-Cola Life; unfortunately, it is not more than a niche for now because of its vague marketing segmentation. In 2014, the per-capita consumption of soda products declined by 25% compared to 1994. In recent years, because some developing countries such as India and Brazil are suffering from volatile economic conditions, their consumers only have limited disposable income to purchaseRead MoreThe Coca-Cola Marketing Mix1127 Words   |  5 PagesRUNN ING head: THE COCA-COLA MARKETING MIX The Coca-Cola Marketing Mix 1 2 THE COCA-COLA MARKETING MIX Abstract The marketing mix is known as the 4 P’s or the product, price, place and promotion of Marketing. It is a marketing strategy that company’s use to estimate the value and determine the methods of advertising and distributing its products. Coca-Cola has been long admired for its approach to marketing. Over its 127 year history, Coca-Cola’s efforts to refine and perfect its Read MoreMarketing Strategy Of Coca Cola1664 Words   |  7 Pagesother and incorporate a company s publicising goals. Coca-Cola is a foremost example for successful marketing brand that is known and adored all over the world. The origin of a strong Marketing Strategy consists of a proper analysis, exploring all important factors which are required to achieve a desired target. I explore my knowledge of interest to know the effectiveness of the strategies used by a coca cola company to increase the sales and attract more customers for company benefits and customerRead MoreCoca Cola Company Case Study951 Words   |  4 PagesThe Coca-Cola Company is one biggest enterprise that people across a global is lots of consumed and recognized. Also, the company has organized structure of itself in terms of reflecting on the particular requirement of local market sensitively. (Coca Cola compa ny Case study). In this essay will analysis achieving of company strategy and consider about responsiveness of product to customers. Responsiveness, however, have to consider the international business strategy that to be suitable with regionalRead MoreABM U3IP1020 Words   |  5 Pagesï » ¿ Kimberley S. Lyons American Intercontinental University Unit 3 Individual Project BUSN 125 – Applied Business Mathematics May 17, 2015 Abstract Coca-Cola is the largest principal maker of the soft drink business. Coca-Cola is global servicing over 200 countries based in Atlanta, GA, USA. Producing over 500 brands of cool nonalcoholic beverages. It has been projected that over 1.9 billion beverages are consumed everyday around the globe. Coca-Cola’s combined financial statements are organizedRead MoreCoca Col The Company1675 Words   |  7 PagesCoca-Cola grew from a small business serving a small local area on the late 1800’s to one of the largest manufacturers of carbonated beverages. Over the 125 years Coca-Cola has been operating the company has introduced many firsts to the beverage industry, from making the product mobile to unique packaging that can be easily distinguished from other brands. Coke over the years has produced iconic products associated with the advertisement of their products that are now collectibles including vendingRead MoreEssay The Coca Cola Company1580 Words   |  7 PagesThe Coca Cola Company Summary of the History of Coca Cola On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that became ‘Coca-Cola. His friend and bookkeeper, Frank M. Robinson, thinking that the two Cs would ‘look well in advertising, suggested the name ‘Coca-Cola. He wrote the words in his now familiar Spenserian script, and the worlds most recognized trademark was born. Read MoreMarketing Strategy Of Coca Cola956 Words   |  4 PagesIntroduction Coca-Cola, the most popular all over the world. The annual sales of about 300 million bottles and it was one of the largest beverage company in the world today. However, since after the birth of Pepsi, more than half a century, the two companies have been carrying on the competition. They turn adverse factors in market development, seeking opportunities, become favorable factors, adopt feasible marketing strategy, etc are a huge success, finally become a remarkable marketing competitionRead MorePepsi Of Pepsico Inc.906 Words   |  4 PagesPepsiCo Inc. was founded in 1965 with the merger of two companies: Pepsi-Cola and Frito-Lay. Since then, it has become one of the world’s largest and most successful food, snack, and beverage corporations. PepsiCo Inc. has reports of sales of over $510 million and employs over 19,000 workers (Who We Are). Its products are provided and sold throughout the world. Many of their top products since the merger for the Pepsi-Cola Company are P epsi-Cola (made in 1898), Diet Pepsi (1964) and Mountain Dew (1948)Read MoreCoca Col The Invention Of A Pharmacist1525 Words   |  7 PagesHistory, product / services, major customers, major suppliers, and leadership, and provide a synopsis of each company. Coca-Cola was the invention of a pharmacist in 1866 in Atlanta, Georgia. Dr. John S. Pemberton created a syrup to be added to carbonated water and served at soda fountains. Dr. Pemberton did not live long enough to see his invention â€Å"become the worlds’s #1 selling sparkling beverage† (World). Pemberton was fortuitous in that he sold portions of his business before his death.