New Belgium Brewing Social Responsibility as a...

Case 9: New Belgium Brewing (A): Social Responsibility as a Competitive Advantage 1. What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability? New Belgium Brewing Co. (NBB) is a craft beer leader that embraces sustainability and corporate responsibility. For New Belgium, social, ethical, and environmental responsibilities are as important to the company’s operations as profitability. For New Belgium, business is as much about improving the local community as it is about making beer. From its inception, New Belgium Brewing has sought to minimize resource†¦show more content†¦Social responsibility makes a company more competitive and reduces the risk of sudden damage to the company’s reputation and sales. New Belgium saw social responsibility as part of a continuing process of building value. Social responsibility helps improve the company’s reputation, and establish long-term relationships with customers and other stakeholders. 3. What are the challenges associated with combining the need for growth with the need to maintain customer intimacy and social responsibility? Does NBB risk losing focus on its core beliefs if it grows too quickly? Explain. The main reason any company would object to maintain customer intimacy and social responsibility is the associated costs. With social responsibility, a company pays for environmental programs, more employee training and efficient waste management programs. Proponents of social responsibility agree that any expenses to businesses are ultimately covered by stronger relationships with key stakeholders. However, some argue that investment in social responsibility programs may not necessary result in measurable financial results. Another challenge for companies when considering social responsibility is the possible negative perception of shareholders. Historically, publicly-owned companies had a primary focus of maximizing shareholder value. Now, they must balance the financial expectations of company owners with the social and environmentalShow MoreRelatedNew Belgium Brewing Company s Social Responsibility Practices Essay1215 Words   |  5 PagesIntroduction The New Belgium Brewing Company was founded by Kim Jordan and Jeff Lebesch in 1991. The idea for the company was by Lebesch when he was on a bicycling trip through Belgium. Since then, the company has grown steadily. According to the New Belgium Brewing Company, in 2015 New Belgium Brewing sold 914,000 barrels of beer and they are the fourth largest craft brewery as defined by the Brewers Association (New Belgium Brewing Company). This paper will mainly discuss the New Belgium Brewing Company’sRead MoreNew Belgium Brewing: SWOT Analysis1354 Words   |  6 Pagesfacility has been moving toward employee-owned (Gorski, 2013). 2) Environmental impact Strives to be a leader in environmental responsibility 3) Marketing The company went with a new concept the â€Å"Follow your Folly where it relied on whimsical branding that evoked nostalgic and reflective memories† (Ferrell, 2010.pg 67/473). 4) Sustainability Strives to be the leader in micro brewing while maintaining the core values it started with and had employee buy in even before it went† 100 % employee owned in2013†Read MoreCase: New Belgium Brewing717 Words   |  3 PagesCase 4: New Belgium Brewing One of the Nation’s third-largest craft breweries, based out of Colorado, New Belgium Brewing Company, Inc. (the Company). The Company was founded in 1991, a privately held corporation. Its first operation started off in the basement of Jeff Lebesch (founder). 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